A well known personality “Adam Audette” said : “Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.”
Today, this blog is all about the MOZ tool that helps it’s users to market the right content to the right audience.
Moz is an SEO tool provider that contains advanced research tools to enhance any website’s SEO. It offers an SEO keyword generator, keyword research tools and link analysis that gives detailed data on your traffic quality. Moz is a tool that helps you to generate traffic and retain customers by its dozens of valuable tools. Couple of benefits of this marketing platform are:
- Local Listings Dashboard– Moz contains a local listing dashboard under MozLocal that helps the user to track, manage and optimize all of the online listings and gain health and performance related insights on them.
- Crawlers –Similar to SEMRush, it also crawls the linked website every week and notifies about issues that might affect the performance such as keyword rankings, speed optimization, etc.
- Content Enhancement – It Increases your visibility and rankings by distributing various data fields on the search results which makes it more easier to attain more traffic to the website.
- Analyzingthe competition – It keeps an eye on the competitors and provides analysis on rankings and link metrics to help you get an edge on the search results page.
- Continuous Distribution & Monitoring of listings– It has integrations with our various data partners to continuously re-submit listings, monitoring their accuracy and impact on rankings.
- Top ranked pages –This tool offers analysis of the most ranked pages of your web application which can be used to perfect your content strategy and prioritize your keyword optimization.
Using such tools like MOZ, SEMRush, etc helps you to make the ultimate comeback of your dead content from page 2 onwards to page 1 on Google search results as it’s said that “The Best Place to Hide a Dead Body Is Page Two of Google.” This is exactly the reason to opt for such tools to aim high for great content and rank it on the first page of Google