Technology and, more specifically, Internet, are changing the way tourism is organized and commercialized. On the one hand, users do not travel the same way they did a few years ago because they now have many more possibilities.The customer is much more demanding and has a more experienced and digital profile. Collaborative economy, travel apps, virtual tour guides.Tourism is implementing a great quantity of apps.
- Social-inspired travel: The likes of Facebook, Instagram, Twitter and Pinterest are changing the way we travel and influencing where we travel to, even if we’re unaware of it. Travel blogs also play their part in this . Whether good or bad, the importance of social media in driving consumer behavior when it comes to booking travel simply cannot be ignored and is a hugely important development in the last few years.
- Guide Apps, not Guidebooks: Guidebooks still have their uses, but nowadays they’re more useful for inspiration than for practical information such as opening hours, ticket prices and contact details.Now guidebooks are being replaced by Guide apps such as Tripadvisor. These apps includes reviews, ratings and rankings and even shows your GPS position on its map in relation to the different hotels/restaurants/attractions/etc.
- Mobile Users: This shouldn’t come as a surprise: More of us are now making travel plans on mobile devices. mobile users also trend toward sponteneous travel and “on-demand” situations, like booking a flight a few days out or reserving a hotel only after arriving at an airport.
- Cloud passports : Like the e-passport, a cloud passport would contain personal information like bio-metric data, a digital photo, and other identification. Not only would it eliminate the need to carry an actual passport, but it could cut down the number of missing or stolen passports.